SBC Launches Public
Education Campaign to Help Families Prepare for the Unexpected
SBC Vital Connections' Program Reinforces and Builds
Upon Homeland Security Advice To Reach Families In Times of
Crisis
San Antonio, Texas, March 18, 2003 Amid the potential for war and continued terrorism threats, SBC Communications Inc. today launched "SBC Vital Connections," an emergency readiness communications program to help families stay connected when it matters most. SBC Vital Connections is an initiative designed to deliver expert communications tips, guidance and tools for building an emergency communications plan to help families maintain contact during uncertain times. The program was developed in response to recent emergency readiness suggestions by Department of Homeland Security Secretary Tom Ridge. "More than ever, we live in a world heavily dependent on communications, and it is critical that we have open discussions with family members on how to remain connected in the event of an emergency," said Juliette N. Kayyem, a domestic preparedness expert at the Kennedy School of Government at Harvard University. "These tips provide an important guide for families across the nation." Whether family members are at work or school, at home or
geographically separated, the program reminds consumers to be AWARE —
Always Watchful, Alert and Ready in an Emergency — with tips for
developing an emergency communications plan. Printable tips and other SBC
Vital Connections tools, such as an emergency communications plan
template, are available at www.sbc.com/vitalconnections. The SBC
family of companies advises families to consider the following
communications preparedness
tips:
In addition to the SBC Vital Connections program, SBC directories soon will include emergency preparedness information in support of the Department of Homeland Security's emergency readiness campaign. SBC Directory Operations will join other major publishers belonging to the national Yellow Pages Integrated Media Association on this effort to offer emergency preparedness information to consumers. "We have a long heritage of helping our customers communicate in times of crisis," said William Daley, president, SBC Communications Inc. "We are committed to helping families and loved ones remain in personal communication — especially when it matters most — during an emergency." The SBC family of companies offers a variety of local, long distance (where available), Internet and wireless services to help customers stay connected. The SBC Vital Connections program is consistent with tips provided by the Department of Homeland Security and based upon the SBC family of companies many years of telecommunications crisis management during storms, floods, earthquakes, tornadoes, and other major disasters. The SBC family of companies is committed to maintaining a high level of security and reliability for our networks, central offices, network operations centers, Internet data centers and core IT data centers. SBC employees utilize best practices, covering both security technology and employee and contractor conduct, to protect the integrity of all assets and information. Consistent with its role as a provider of the nation's communications infrastructure, SBC companies work directly with the federal government agencies responsible for homeland security as well as state and local law enforcement agencies. For more information about SBC Vital Connections program or SBC, consumers can visit www.sbc.com/vitalconnections. For more information about the U.S. Department of Homeland Security emergency preparedness recommendations, visit www.ready.gov. SBC Communications Inc. (www.sbc.com) is one of the world's leading data, voice and Internet services providers. Through its world-class networks, SBC companies provide a full range of voice, data, networking and e-business services, as well as directory advertising and publishing. A Fortune 30 company, America's leading provider of high-speed DSL Internet Access services, and one of the nation's leading Internet Service Providers, SBC companies currently serve 57 million access lines nationwide. In addition, SBC companies own 60 percent of America's second-largest wireless company, Cingular Wireless, which serves 22 million wireless customers. Internationally, SBC companies have telecommunications investments in 27 countries. |